How much does factor tilting actually help in a full cycle?

Been poking at JPUS a bit and the factor-based approach is interesting on paper. The fund tilts toward value, momentum, and low volatility simultaneously, which sounds great until you realize those factors tend to pull in opposite directions during certain regimes. Low vol and momentum especially seem like they would fight each other in a trending market. What I keep coming back to is the fee question relative to just owning IVV or VOO and accepting plain beta. JPUS charges more, and the historical outperformance over a full cycle has been modest enough that I am not sure the tracking error is worth it for most people. Also curious whether the JPM brand name is doing any real work here or if this is just a smart beta product that could have been built by anyone. The underlying methodology is not exactly proprietary at this point. Does the diversified factor approach actually smooth out drawdowns meaningfully, or does it just give you a slightly different path to roughly the same destination? That is the thing I cannot quite answer from the backtests alone.

Not financial advice.